Blog post on FIFA World Cup 2010 is found below:
storyweaver Sports newspapers: Pink, and read all over – http://www.economist.com/busines… 8 hours ago from The Economist: Full print… – Comment – Like General newspapers can learn from the success of sporting dailies FOR old-fashioned newspapers, the bad headlines keep coming. The Pew Research Centre, a think-tank in Washington, DC, reported this week that more Americans now get their news from the internet than from newspapers. But there is one sort of news that readers do still want to read on paper: a blow-by-blow account of a game involving their favourite sports team. Sporting publicationsâ€™ resilience explains why Innovation, a consultancy, is working on the launch of one new sports newspaper in Europe and the relaunch of another with a heavy emphasis on sport. La Gazzetta dello Sport, a fixture of Italyâ€™s bars and football stands, recently recorded an average daily print readership of 4.3mâ€”a record for any newspaper in the country. Spainâ€™s four biggest sports dailies, helped by the national teamâ€™s triumph at the FIFA World Cup, have been doing far better than its top general newspapers (see chart). Many of their readers are… – storyweaver
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Blog on: storyweaver: Sports newspapers: Pink, and read all over
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FIFA World Cup Shopping – Magazines
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