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Kol’s Posterous Subs A Goal for the Next World Cup: Reaching Beyond Recycled Content – http://3blmedia.posterous.com/a-goal-… 39 minutes ago from koltregaskes’s posterous… – Comment – Like Posted by Terence W.M A Goal for the Next World Cup: Reaching Beyond Recycled Content By Tish Tablan and Steve Bolton The FIFA World Cup is a great international celebration and competition that has brought increased attention to the environmental impact and overall sustainability of the event. This year, Nike manufactured soccer jerseys for its national teams (including the USA and the Netherlands) from recycled PET (polyethylene terephthalate, a type of polyester) drink bottles. This is a great story of â€œclosing the loopâ€ on material flows â€“ putting to use a material from a previous application, rather than landfilling or incinerating it. According to Nike, the production of these recycled polyester jerseys kept enough bottles out of landfills to cover more than 3,000 kilometers, which is more than the entire coastline of South Africa. We applaud everyone involved in bringing the jerseys to fruition and the media for spotlighting this success story. As we look forward to World Cup… – Kol Tregaskes
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