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Blog on: FIFA World Cup 2010 Top 10 advertising campaigns

15 years ago in News & Features

Official partner of the FIFA World Cup Adidas takes a different approach in Japan with a series of animated comic book strips. TBWA Hakuhodo’s senior creative director Kazu Sato created this viral project celebrating Japanese footballers Atsuto Uchida and Takayuki Morimoto. The first TV ad is ‘The f.


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Blog on: FIFA World Cup 2010 Top 10 advertising campaigns

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Blog on: FIFA World Cup campaigns are kicking off

15 years ago in News & Features

Not a football fan? The creative ideas coming out of the huuuuge sponsorship dollars behind the FIFA World Cup should grab your interest, even if only for 30 seconds (despite the fact that none of the ads seem to be the standard 30 seconds!). I’ve got my eye on two at the moment – the Coca-Cola bran.


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